Barron’s 1100 Words You Need to Know (MCQ Test + PDF) Week 41 – Day 4

Supermarkets now carry their own products to compete with the national brands. These “house” brands are not in a felicitous* position because they cannot be advertised widely. Supermarkets overcome this encumbrance* by making these brands less expensive. Many people believe the shibboleth,* “You get what you pay for,” and they purchase items on the premise* that quality varies as the price does. Are the claims made by nationally advertised brands bogus? How can one bread company substantiate its nutritive superiority over another? As there is no incontrovertible* evidence, the more expensive bread (or coffee, etc.) must compensate* by increased advertising. They make inordinate* claims, using those raucous techniques proven so successful in convincing the frugal* consumer to switch to a more costly brand.

Sample Sentences: Use the new words in these sentences.

Mothers should be vigilant* that their children’s food has the proper _____ value.